Alan R. Andreasen: search on Z-Library

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1

Social Marketing Initiatives || Marketing Social Marketing in the Social Change Marketplace

Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

2002

Language:

english

File:

PDF, 2.36 MB

english, 2002

2

Social Marketing: Its Definition and Domain

Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

1994

Language:

english

File:

PDF, 1.49 MB

english, 1994

3

Up and Out of Poverty: The Social Marketing Solution, by P. Kotler and N. R. Lee

Andreasen, Alan R.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2010

Language:

english

File:

PDF, 60 KB

english, 2010

4

A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures

ANDREASEN, ALAN R.

Journal:

Journal of Consumer Affairs

Year:

1977

Language:

english

File:

PDF, 654 KB

english, 1977

5

Fundamentals of Marketingby William J. Stanton

Review by: Alan R. Andreasen

Journal:

Journal of Marketing

Year:

1972

Language:

english

File:

PDF, 298 KB

english, 1972

6

Ethics in social marketing alliances

Andreasen, Alan R.

Journal:

Social Marketing Quarterly

Year:

1999

Language:

english

File:

PDF, 62 KB

english, 1999

7

Automated Grocery Shopping

Alan R. Andreasen

Journal:

Journal of Marketing

Year:

1962

Language:

english

File:

PDF, 209 KB

english, 1962

8

Regulation and the Disadvantaged: The Case of the Creditors' Remedies Rule

Alan R. Andreasen and Gregory D. Upah

Journal:

Journal of Marketing

Year:

1979

Language:

english

File:

PDF, 1.73 MB

english, 1979

9

A Power Potential Approach to Middlemen Strategies in Social Marketing

Andreasen, Alan R.

Journal:

European Journal of Marketing

Year:

1984

Language:

english

File:

PDF, 484 KB

english, 1984

10

Marketing or Selling the Arts: An Orientational Dilemma

Andreasen, Alan R.

Journal:

Journal of Arts Management and Law

Year:

1985

Language:

english

File:

PDF, 642 KB

english, 1985

11

Consumer Response to Unsatisfactory Purchases: A Survey of Perceiving Defects, Voicing Complaints, and Obtaining Redress

Arthur Best and Alan R. Andreasen

Journal:

Law & Society Review

Year:

1977

Language:

english

File:

PDF, 3.98 MB

english, 1977

12

The Ghetto Marketing Life Cycle: A Case of Underachievement

Alan R. Andreasen

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 436 KB

english, 1978

13

Social Marketing: Its Definition and Domain

Andreasen, Alan R.

Journal:

Journal of Public Policy & Marketing

Year:

1994

Language:

english

File:

PDF, 997 KB

english, 1994

14

Life Status Changes and Changes in Consumer Preferences and Satisfaction

Andreasen, Alan R.

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 773 KB

english, 1984

15

PUBLIC HEALTH COMMUNICATION: EVIDENCE FOR BEHAVIOR CHANGE

Andreasen, Alan R.

Journal:

Social Marketing Quarterly

Year:

2002

Language:

english

File:

PDF, 42 KB

english, 2002

16

The Life Trajectory of Social Marketing: Some implications

Andreasen, Alan R.

Journal:

Marketing Theory

Year:

2003

Language:

english

File:

PDF, 126 KB

english, 2003

17

COMMERCIAL MARKETING AND SOCIAL CHANGE

Andreasen, Alan R.

Journal:

Social Marketing Quarterly

Year:

2002

Language:

english

File:

PDF, 67 KB

english, 2002

18

Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing

Andreasen, Alan R

Journal:

Journal of Public Policy & Marketing

Year:

2012

Language:

english

File:

PDF, 111 KB

english, 2012

19

Geographic Mobility and Market Segmentation

Alan R. Andreasen

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.42 MB

english, 1966

20

Factors affecting consumers' use of information sources

Alan R. Andreasen, Brian T. Ratchford

Journal:

Journal of Business Research

Year:

1976

Language:

english

File:

PDF, 1.39 MB

english, 1976

21

In Search of Mind: Essays in Autobiography

Andreasen, Nancy C., STONE, ALAN A.

Journal:

American Journal of Psychiatry

Year:

1985

Language:

english

File:

PDF, 430 KB

english, 1985

22

Information needs for consumer protection planning

Alan R. Andreasen, Jean Manning

Journal:

Journal of Consumer Policy

Year:

1980

Language:

english

File:

PDF, 748 KB

english, 1980

23

Market-Driven Strategies in Health Careby Dean C. Coddington; Keith D. Moore

Review by: Alan R. Andreasen

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 202 KB

english, 1989

24

Dimensions of Marketing's Relationship to Society || Marketing Scholarship, Intellectual Leadership, and the Zeitgeist

Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

2005

Language:

english

File:

PDF, 1.08 MB

english, 2005

25

THE EFFECTS OF FAMILY LIFE CYCLE ON ARTS PATRONAGE

Russell W. Belk and Alan Andreasen

Journal:

Journal of Cultural Economics

Year:

1982

Language:

english

File:

PDF, 724 KB

english, 1982

26

Book Review: Market-Driven Strategies in Health Care

Andreasen, Alan R.

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 700 KB

english, 1989

27

Geographic Mobility and Market Segmentation

Andreasen, Alan R.

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.04 MB

english, 1966

28

Market Learning of New Residents

Alan R. Andreasen and Peter G. Durkson

Journal:

Journal of Marketing Research

Year:

1968

Language:

english

File:

PDF, 1.87 MB

english, 1968

29

The Promise of Social Marketing

Andreasen, Alan R.

Journal:

Social Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 257 KB

english, 1994

30

Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms

Alan R. Andreasen

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 585 KB

english, 1997

31

Promoting positive change: Advancing the food well-being paradigm

Bublitz, Melissa G., Peracchio, Laura A., Andreasen, Alan R., Kees, Jeremy, Kidwell, Blair, Miller, Elizabeth Gelfand, Motley, Carol M., Peter, Paula C., Rajagopal, Priyali, Scott, Maura L., Vallen, B

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 333 KB

english, 2013

32

Investing in Social Marketing

ANDREASEN, ALAN

Journal:

Journal of Health Communication

Year:

1997

Language:

english

File:

PDF, 65 KB

english, 1997

33

Life Status Changes and Changes in Consumer Preferences and Satisfaction

Alan R. Andreasen

Journal:

Journal of Consumer Research

Year:

1984

Language:

english

File:

PDF, 385 KB

english, 1984

34

Marketing Social Marketing in the Social Change Marketplace

Andreasen, Alan R.

Journal:

Journal of Public Policy & Marketing

Year:

2002

Language:

english

File:

PDF, 83 KB

english, 2002

35

Predictors of Attendance at the Performing Arts

Andreasen, Alan R., Belk, Russell W.

Journal:

Journal of Consumer Research

Year:

1980

Language:

english

File:

PDF, 668 KB

english, 1980

36

Consumerism and Health Care Marketing

Alan R. Andreasen

Journal:

California Management Review

Year:

1979

Language:

english

File:

PDF, 639 KB

english, 1979

37

The effects of family life cycle on arts patronage

Russell W. Belk, Alan Andreasen

Journal:

Journal of Cultural Economics

Year:

1982

Language:

english

File:

PDF, 368 KB

english, 1982

38

Regulation and the Disadvantaged: The Case of the Creditors’ Remedies Rule

Andreasen, Alan R., Upah, Gregory D.

Journal:

Journal of Marketing

Year:

1979

Language:

english

File:

PDF, 1.28 MB

english, 1979

39

Consumerism in the ghetto

Alan R. Andreasen

Journal:

The Review of Black Political Economy

Year:

1977

Language:

english

File:

PDF, 1.13 MB

english, 1977

40

Social marketing institute update

Andreasen, Alan

Journal:

Social Marketing Quarterly

Year:

2000

Language:

english

File:

PDF, 113 KB

english, 2000

41

Consumer Protection Experiments in Sweden.by Donald B. King

Review by: Alan R. Andreasen

Journal:

The Journal of Business

Year:

1975

Language:

english

File:

PDF, 408 KB

english, 1975

42

Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms

Alan R. Andreasen

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 212 KB

english, 1997

43

Consumer Satisfaction in Loose Monopolies: The Case of Medical Care

Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

1983

Language:

english

File:

PDF, 1.91 MB

english, 1983

44

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Pechmann, Cornelia (Connie), Moore, Elizabeth S, Andreasen, Alan R, Connell, Paul M, Freeman, Dan, Gardner, Meryl P, Heisley, Deborah, Lefebvre, R. Craig, Pirouz, Dante M, Soster, Robin L

Journal:

Journal of Public Policy & Marketing

Year:

2011

Language:

english

File:

PDF, 137 KB

english, 2011

45

Market Learning of New Residents

Andreasen, Alan R., Durkson, Peter G.

Journal:

Journal of Marketing Research

Year:

1968

File:

PDF, 1.28 MB

1968

46

W. Douglas Evans and Gerald Hastings (Eds.).Public Health Branding: Applying Marketing for Social Change

Alan R. Andreasen

Journal:

Journal of Consumer Policy

Year:

2009

Language:

english

File:

PDF, 54 KB

english, 2009

47

High Performance Nonprofit Organizations: Managing Upstream for Greater Impactby Christine W. Letts; William P. Ryan; Allen S. Grossman

Review by: Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

1999

Language:

english

File:

PDF, 521 KB

english, 1999

48

International Issues in Law and Public Policy || From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing

Alan R. Andreasen

Journal:

Journal of Public Policy & Marketing

Year:

1997

Language:

english

File:

PDF, 716 KB

english, 1997

49

Automated Grocery Shopping

Andreasen, Alan R., Ferber, Robert

Journal:

Journal of Marketing

Year:

1962

File:

PDF, 618 KB

1962

50

Disadvantaged Hispanic Consumers: A Research Perspective and Agenda

ANDREASEN, ALAN R.

Journal:

Journal of Consumer Affairs

Year:

1982

Language:

english

File:

PDF, 847 KB

english, 1982

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